2016 Mobile Ad Summit
Watch live
Mon
, 
Jun 
15
 – 
Thu
, 
Jun 
18

A celebration of the industry in full force

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12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

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Name Teekay

Title teekay, Company TK

The Future of Creativity

Monday, June 15 - Thursday, June 18, 2020

11:00AM-11:30PM

123 Street Address

City, State

 

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A celebration of the industry in full force

What started as a special moment to honor this year’s Creativity Awards winners has evolved into a week of virtual events centered around the creative work, people and strategies advertising and marketing is known for.

 

Kicking off on June 15, the weeklong event will explore how creativity has inspired the industry over the last year—and during the pandemic—in a series of daily talks, showcases and conversations.

 

We’ll gather some of the brightest minds in the business to discuss how they’ve navigated the current crisis, taking a close look at the work itself, diversity, talent, craft and their roles in the business going forward.

 

To close out the celebration, we’ll toast to the deserving winner and finalists of our annual Young Creatives Cover Competition.

  

Monday, June 15 - Thursday, June 18
Live streamed from your laptop, phone or other connected device

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Speaker preview:

  • Richard Brim, Chief Creative Officer, adam&eve/DDB
  • Calmatic, Director, Prettybird
  • Colleen DeCourcy, Co-President and Global Chief Creative Officer, Wieden+Kennedy
  • David Droga, Founder and Creative Chairman, Droga5
  • Lauren Ferreira, Creative Director, Droga5
  • Bianca Guimaraes, Senior VP and Creative Director, BBDO New York
  • Cheryl Guerin, Executive VP of North America Marketing and Communications, Mastercard
  • Kathleen Hall, Corporate VP of Brand, Advertising and Research, Microsoft
  • Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International
  • Rob Reilly, Global Creative Chairman, McCann Worldgroup
  • Anselmo Ramos, Co-Founder and Chief Creative Officer, Gut
  • Henry-Alex Rubin, Director, Smuggler
  • Ann-Christine Diaz, Creativity Editor, Ad Age
  • I-Hsien Sherwood, Associate Creativity Editor, Ad Age
  • Alex Jardine, Associate Creativity Editor, Ad Age
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Speaker preview

Sigal Abudy Weber

Chief Creative Officer, McCann Tel Aviv

Heidi Arthur

Chief Campaign Development Officer, Ad Council

Sponsor speaker

Adrian Botan

Chief Creative Officer, McCann Europe

Richard Brim

Chief Creative Officer, adam&eve/DDB

Angela Brown

Senior Social Strategist, GSD&M

Jamira Burley

Activist and NextGen/Community Impact Strategist

Asia Burrell

Student, Miami Ad School

Sponsor speaker

Calmatic

Director, Prettybird

Keith Cartwright

Co-Founder, SATURDAY MORNING and Founder and Chief Creative Officer, Cartwright

Lucas Crigler

Associate Creative Director, McCann New York

Colleen DeCourcy

Co-President and Global Chief Creative Officer, Wieden+Kennedy

Jayelle Dorsainville

Director of Strategy and Social Media, MRM

David Droga

Founder and Creative Chairman, Droga5

Geoff Edwards

Co-Founder, SATURDAY MORNING

Lauren Ferreira

Creative Director, Droga5

Ryan Ford

Executive VP and Chief Creative Officer, Cashmere

Kim Gehrig

Director, Somesuch

Justin Gignac

CEO and Co-Founder, Working Not Working

Greg Greenberg

Group Creative Director, TBWA\Media Arts Lab

Cheryl Guerin

Executive VP of North America Marketing and Communications, Mastercard

Bianca Guimaraes

Senior VP and Creative Director, BBDO New York

Brendon Henderson

Head of Creative - Culture, CNE Branded Entertainment

Kathy Hepinstall Parks

Writer and Creative Director

Oscar Hudson

Director, Pulse Films

Jayanta Jenkins

Co-Founder, SATURDAY MORNING

Pierre Lipton

 Global Executive Creative Director, McCann New York

Fernando Machado

Global Chief Marketing Officer, Restaurant Brands International

Briana Patrick

Brand Strategist, Goodby, Silverstein & Partners

Christena Pyle

VP and Head of Advertising Industry, Time’s Up

Anselmo Ramos

Co-Founder and Chief Creative Officer, Gut

Geoff Riquier

Director of Demand and Ad Partnerships, Verizon Media

Sponsor speaker

God-is Rivera

Global Director of Culture and Community, Twitter

Randy Romero

Associate Director of Social Media Strategy, GSD&M

Henry-Alex Rubin

Director, Smuggler

Pippa Seichrist

Co-Founder and CEO, Miami Ad School

Sponsor speaker

Kwame Taylor-Hayford

Co-Founder, Kin and Co-Founder, SATURDAY MORNING

Brian Wenke

Executive Director, It Gets Better Project

Sponsor speaker

Shelley Zalis

CEO, The Female Quotient

Sponsor speaker

Josh Golden

President and Publisher, Ad Age

Heidi Waldusky

Associate Publisher and General Manager of Marketing and Brand, Ad Age

Ann-Christine Diaz

Creativity Editor, Ad Age

I-Hsien Sherwood

Associate Creativity Editor, Ad Age

Alexandra Jardine

Associate Creativity Editor, Ad Age

Plus: 

Teekay more names

Agenda

Monday, June 15: The Work

11:00 a.m.

Welcome remarks

Ann-Christine Diaz, Creativity Editor, Ad Age

Alexandra Jardine, Associate Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

11:10 a.m.

A-List roundtable: Surviving the pandemic and beyond

 

David Droga, Colleen DeCourcy and Richard Brim, leaders of Ad Age’s Agency of the Decade, Agency of the Year and International Agency of the Year go behind the work, discuss the impact of the pandemic on the industry and more.

11:50 a.m.

An honest conversation with SATURDAY MORNING

The industry creative vets and leaders of the organization formed to promote peace and societal change around racial injustice discuss racial inequality and progress at the C-level. What role do clients play in this? What isn’t working? And where does D&I fall short at the creative level?

12:20 p.m.

Break


3:00 p.m.

Ad Age Creativity Awards winners celebration

Join us in celebrating your peers, colleagues and partners who are leading the way in a rapidly evolving industry: this year's Creativity Awards winners

Agenda

Tuesday, June 16: Craft

11:00 a.m.

Welcome remarks

Alexandra Jardine, Associate Creativity Editor, Ad Age

Ann-Christine Diaz, Creativity Editor, Ad Age

11:05 a.m.

Behind the idea

Restaurant Brands International’s Fernando Machado and Gut’s Anselmo Ramos share their thoughts on the future of creativity, looking back on their successes together on breakout campaigns for Dove, Burger King and now, Popeyes.

11:40 a.m.

Create and cultivate: Diversifying the next generation of makers

Sponsor session

Miami Ad School's Pippa Seichrist and Asia Burrell talk about why tomorrow’s innovative ideas depends on the fresh creative talent we cultivate today.

11:50 a.m.

Behind the idea

Apple’s “Bounce” easily qualifies as one of the brand’s most expertly crafted films in recent years—and it was all captured in camera. The minds behind it discuss what it took to create it, and lessons learned about film craft in the process.

12:15 p.m.

Break


3:00 p.m.

Welcome back

Ann-Christine Diaz, Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

3:05 p.m.

Directors roundtable: Production amid social distancing

Top directors, including Somesuch’s Kim Gehrig, Prettybird’s Calmatic and Smuggler’s Henry-Alex Rubin go behind how they made some of the year’s top work and discuss how the pandemic has influenced their views on the craft.

3:35 p.m.

Fast craft: How to create without losing resonance and impact

Sponsor session

The Ad Council shares the challenges of creating scale at speed with their latest series of crucial public service announcements.

3:45 p.m.

Behind the idea

“Thisables” from McCann Israel is a suite of 3D-printed product add-ons that allow consumers to make the brand’s furniture and other goods more user-friendly for those with disabilities. And the idea came from a very real place, conceived by McCann creative Eldar Yusupov, who has cerebral palsy. The agency’s Sigal Abudy Weber and Adrian Botan share how the campaign came to be and how it’s evolved since it first launched last year.

Agenda

Wednesday, June 17: Talent

11:00 a.m.

Welcome remarks

Ann-Christine Diaz, Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

11:05 a.m.

Freelancing in the time of COVID-19

A frank conversation with one of industry’s top freelancers, author Kathy Hepinstall

11:30 a.m.

Beyond the rainbow: Why reaching the LGBTQ+ community starts from within

Sponsor session

LBGTQ+ nonprofits need the support of their corporate partners. But the most powerful ideas need more than a rainbow flag. Brian Wenke from the It Gets Better Project explains why queer talent is an imperative both in front of and behind the camera, and how brands can work to stay relevant with the LGBTQ+ community as Pride 2020 pivots to digital.

11:40 a.m.

The art of hiring freelancers and getting hired

Justin Gignac, one of the co-founders of creative talent network Working Not Working, offers survival tips for freelance talent and addresses best practices for hiring managers looking to work with them.

12:00 p.m.

Break


3:00 p.m.

Welcome back

Alexandra Jardine, Associate Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

3:05 p.m.

Creativity and diversity in a time of crisis

How can creatives and marketers keep diversity and inclusion front of mind amid pandemic and protests? And how can the work and those who make it better reflect a society that is demanding much-needed change?

3:35 p.m.

From pipeline to pathway

Sponsor session

The Female Quotient's CEO Shelley Zallis shares why female talent isn't enough, and how companies can support rising stars into leadership roles.

3:45 p.m.

Behind the idea

How one creative’s personal experience led to one of the year’s most powerful product ideas.

Agenda

Thursday, June 18: Creativity’s Future

11:00 a.m.

Welcome remarks

Alexandra Jardine, Associate Creativity Editor, Ad Age

I-Hsien Sherwood, Associate Creativity Editor, Ad Age

11:05 a.m.

Young Creatives roundtable

Creatives share what it took for them to break out, their thoughts on leadership and what agency leaders need to think about in order to move their companies forward in today’s world.

11:35 a.m.

We’ll meet you there

Sponsor session

Verizon Media’s Geoff Riquier discusses how to creatively connect with consumers in the places they are today

11:45 a.m.

Creating work that incorporates Black voices

Twitter’s God-is Rivera passes the mic to talented Black voices in the industry, discussing how brands can drive real social change, consider work practices and processes that ensure work will be inclusive, and finally step up for the Black community.

12:15 p.m.

Break


3:00 p.m.

Ad Age Young Creatives Cover Competition winner celebration

Join Ad Age editors as we honor the winner of this year's contest and also reveal the audience favorite.

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Presenting sponsor

Supporting sponsors

For more information, please email aaevents@adage.com.

 

To inquire about available sponsorship opportunities, email James Palma at jpalma@adage.com.

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