What started as a special moment to honor this year’s Creativity Awards winners has evolved into a week of virtual events centered around the creative work, people and strategies advertising and marketing is known for.
Kicking off on June 15, the weeklong event will explore how creativity has inspired the industry over the last year—and during the pandemic—in a series of daily talks, showcases and conversations.
We’ll gather some of the brightest minds in the business to discuss how they’ve navigated the current crisis, taking a close look at the work itself, diversity, talent, craft and their roles in the business going forward.
To close out the celebration, we’ll toast to the deserving winner and finalists of our annual Young Creatives Cover Competition.
Monday, June 15 - Thursday, June 18
Live streamed from your laptop, phone or other connected device
“Thisables” from McCann Israel is a suite of 3D-printed product add-ons that allow consumers to make the brand’s furniture and other goods more user-friendly for those with disabilities. And the idea came from a very real place, conceived by McCann creative Eldar Yusupov, who has cerebral palsy. The agency’s Sigal Abudy Weber and Adrian Botan share how the campaign came to be and how it’s evolved since it first launched last year.
LBGTQ+ nonprofits need the support of their corporate partners. But the most powerful ideas need more than a rainbow flag. Brian Wenke from the It Gets Better Project explains why queer talent is an imperative both in front of and behind the camera, and how brands can work to stay relevant with the LGBTQ+ community as Pride 2020 pivots to digital.
